|Dec 03, 2018 06:00 PM||By: John Patrick Mullin | 2689 Views|
Birks Group, a Canadian jewelry retailer has signed a deal to offer BTC as a form of payment, following the news that it has signed a deal with Bitpay.
Birks Group designs manufacture and retails jewelry, timepieces, silverware, and gifts, with stores and manufacturing facilities located in Canada and the United States. The Group was created in November 2005 through the merger of Henry Birks and Sons Ltd. and Mayors Jewelers Inc.
The new partnership with bitcoin payment company BitPay will see more adoption in terms of purchasing power within the luxury brand industry. Several branches are already accepting bitcoin, with plans to expand to more stores including newly established Graff and Patek Philippe stores in Canada.
Birks Group president and CEO Jean-Christophe Bédos said the partnership will be a good move for clients stating “BitPay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology.”
Bitpay COO Sonny Singh stated that “Birks Group has a large number of international shoppers so allowing them to pay in bitcoin makes perfect sense.”
The move will allow a greater audience purchasing power through bitcoin in an attempt to further push adoption.