|Sep 14, 2018 01:00 PM||By: John Patrick Mullin | 3745 Views|
Extra cut onto another mainstream stage: cryptocurrency has now highlighted as part of a central storyline on Coronation Street, one of the UK’s most followed soap operas.
Cryptocurrency’s spill over into the mainstream has remained, this time onto the British soap opera scene. Lately, we’ve seen tributes to bitcoin from Eminem and Akon as well as Kim Kardashian. Now, British tea-time staple Coronation Street has run a storyline focused around one character’s conflict with the crypto space, possibly beginning knowledge of the technology to millions of homes throughout the country.
The actual storyline concentrates on one of the show’s continuing characters Ryan Connor, who has been a cast-member since 2006. Down on his luck and short on cash, he sits including the money he has left in the show’s local pub and all-purpose gathering place, “The Rovers Returns.” Whilst listing to his friend Gazza all the positions he may have some wealth, he states that in 2011, he spent £50 into the imaginary “Whipcoin.” On understanding this, Gazza cocks his head up, stating that he thinks Ryan’s five Whipcoin are worth about £50,000 each today.
The event follows with the cliché crypto-nightmare of Ryan having ignored his account password and not implying able to reach his coins. Whilst, in the end, the password is ultimately recovered, it turns out that Gazza’s price knowledge is considerably out of date and the coins have become near useless.
Whilst the story itself is somewhat off-the-shelf and contrived, its benefits are in that it is using one of the biggest platforms there is to reach a healthy audience, potentially making awareness of the crypto space to a substantial portion of society which may be some of the last to become conscious of it: viewer figures broken down into age demographics show that extra than 45% of regular Coronation Street observers are over forty-five years old, and some of the least expected to select new payments technologies.
On the other hand, the cliché nature of the story’s aspects don’t individually shine a positive light on cryptocurrency; instead, it is portrayed as something similar to a hybrid between winning the lottery and a get-rich-quick scheme. The underlying technological value of blockchain is not discussed in any way.
Nevertheless, as the motto goes, “There’s no such thing as bad publicity!” and this is undoubtedly good for raising knowledge of cryptocurrency to those who are still unaware. Coronation Street is one of the most widely-watched soap shows in the UK, with a standard viewer reach of between 8 and 9 million viewers per episode. Having been on the air since 1960, it is also important, the world’s longest-running television soap opera, using the title from CBS’s As the World Turned in 2010. It airs three days per week, with two chapters on each of those days.